THE PHILOSOPHY -
WHY HYBRID THINKING MATTERS.
Learn how to see. Realize that everything connects to everything else.
-Leonardo Da Vinci
We live in a world of specialists.
Yet the decisions that matter most increasingly sit between disciplines.
They require people who can speak different languages — engineering and business, technology and markets, operations and strategy — and connect perspectives that are too often considered separately.
NEERCH was built at those intersections
EXPERTISE GOES DEEP.
JUDGEMENT CONNECTS THE DOTS.
Seeing the whole problem changes the decision
CAN YOU TRUST THE INVESTMENT THESIS?
Does the technology really scale — and what technical or industrial risks could undermine the business case?
IS YOUR INDUSTRIAL BASE STILL COMPETITIVE?
WHICH INNOVATIONS DESERVE YOUR NEXT INVESTMENT?
Which assets should you invest in, transform, reposition or exit?
Which technologies, products and applications can move from technical promise to industrial adoption?
NEERCH connects engineering reality with markets, economics, regulation and business strategy to understand not only whether something can work, but whether it makes sense.
WHAT IS REALLY HAPPENING IN THIS MARKET?
Which technologies, competitors and value-chain shifts matter — and which are mostly noise?
His experience started close to the plant, with engineering and operational improvement roles at SABIC and Dow Chemical.
At BASF, that perspective expanded from technology and engineering into product management and new business development — connecting industrial capabilities with customers, markets, investment and growth.
Entrepreneurship added another perspective: what happens when a promising technology has to leave the presentation, find customers, attract resources and survive in the real world.
BUILT INSIDE INDUSTRY.
NOT OUTSIDE LOOKING IN.
Today, through NEERCH and his work with ESCP Business School, Antonio brings these perspectives together when companies and investors face decisions where technology, industry and business cannot be considered separately.
NEERCH was founded by Antonio Fajardo, a chemical engineer and Executive MBA whose career has progressively moved across the boundaries between engineering, operations, technology and business.
"The value is not knowing everything about one piece.
It is knowing how the pieces fit together"
